Interviewee: Jeanna Aydelotte
Tri-Athlete/Cross Fit Aficionado August 29th, 2017 Conducted by: Greg Anderson Why we interviewed this person: Jeanna has participated in three past triathlons and has been participating in cross-fit with her Husband for the past three years. I think self-made fitness aficionados make up a huge part of our user base. We really wanted to understand this: I wanted to understand both what systems she uses currently for advice as well as whether she trusts them. In addition I wanted to understand what an ideal system would look like to her. We learned this about the problem space: The fake news is out there for fitness. There is so much click bait to avoid that she mostly ignores internet articles completely and uses work resources (trainers/coaches/nutritionists) instead. This can cost as low as $20 per hour or is sometimes provided by work. We were surprised by: Her vision for the ideal platform to allow users 1:1 contact with experts by sending them their diet from myfitnesspal or their workouts from Strava. This personal contact may be one of our best points of differentiation and it’s a way to take advantage of tangential applications. Other interesting outcomes or learning (how this interview might change your next interview): She had a great joke in the interview. She mentioned that this idea might be hard because even experts have personal biases that should be taken with a grain of salt, or gluten. I personally like that joke and maybe it can be used in our site design.
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