The final presentation is approaching fast and as Professor Charron said it is crunch time. We all met 10/11 and today on 10/13. Hugo and Greg will be doing presentation prep on 10/15 and before class for dress rehersals. Everything is coming together. We have 55 interviews, slides, poster material, BMC, journey maps and an organized website. I believe we are ready. As a member of Team Axiom, I wouldn't say it unless its a fact!
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This week we return to stories. Hugo put on a magnificent performance. We feel aligned on the product but we still have a long way to go. We have split up the tasks to finalize the website, final presentation, booth materials, wireframe updates ect. We have also updated our logo. More updates to come as the material flows in. Week 8 (10/2) This week was a week of conflict both online and in class. I will start this post by discussing the rift and solution. The Rift: David’s versions of the wireframes came out and it seems the group had different visions of what we thought the product was. The first disagreement was over how to or whether to display achievements. Greg came up with an gamification based idea that related achievements to stars and a star map as the “trophy case.” Through testing this may have been too far off theme and we have scraped the idea for something simpler. Achievements however, still seem important and are a hot topic at the start of class. The larger disagreement came over how the product would be used and Dave Charron got to oversee some of it. Vision A: The application has no goal tracking features but instead is aimed to give consumable advice when the user logs in
The application is meant for setting long term goals (Run a marathon, Lose 10 lbs) and setting up a plan going forward and we help guide a user to reach these goals through auto generating ideas for their plan. Then rewarding users for accomplishing their goals. Pros:
Luckily Mikhail was nearby, fit our target persona and had heard our pitch earlier in class. Without explaining the two sides we asked him what benefit he saw in our product. His solution shifted the direction of our product while keeping some main points intact. Mikhail’s Solution: The application is meant for accomplishing long term goals (Run a marathon, Lose 10 lbs) not for planning them manually. We need to use all of the data we require to create dynamic, customized plans that can give the user instant guidance on what to do. Rather than planning a month out give them options for that day that will help them reach their goal based on previous activities and diet tracking information. Iterate faster than the other tools on the market (Strava Premium, MyFitnessPal premium) to give real time advice that changes with the user’s actions. Also we are the only app combining diet and training so take advantage of that differentiation. We can also provide unique achievements (heartrate decrease, avg time decrease, net calorie decrease ect.) that are not possible for other applications. Pros:
Before class we revised our HMW as well as creating a brand new innovation plan. Today our goal was to build a prototype and we succeeded to a point. Our flow is still quite complex. At the very start of class we began by diverging on key features by having each of us list 3 features we think are key to success and building a product value proposition map. Our key groupings were
Different sections include:
David is tasked with creating wireframes and we will test this in our interviews this upcoming week. We also revised our collaboration plan. Some highlights include a focus on converging and simplifying and additional meetings as we hit the homestretch. Then we dove deeper into the Content Providers and Amatuer Athlete personas with a journey map. The journey maps helped us understand the pain points a user has to go through today, and how the experience would drastically change should they use our proposed solution. The content provider would also see benefits by being able to not only contribute to an interesting topic, but also earn some revenue while doing it. Clearly our application suffers some issue during signup that we will need to help alleviate but as a whole we seem to represent a better solution than the landscape of the internet today. We also built our product eco system. It seems we have a handle on the space around our core customers which have been finalized as fitness enthusiast and amateur athletes. We also discussed gamification as a user retention and customer satisfaction mechanism today. I (Greg) have volunteered to dig deeper into this issue by reading Actionable Gamificiation as book that focuses on how why from a behavioral standpoint users are drawn to specific gaming elements. Today we turned our stories into personas. We focused specifically on the Busy Professional, New Mother and Fitness Trainer. Our current concern is that we cannot really be a two way market between content providers and content consumers as there is very little incentive for certified professionals to write on our site. We will likely need to focus on a one sided solution and hire these professionals to provide content which throws a wrench in a monetization approach as this won’t scale. Once upon a time… we picked a topic so we can write stories. We will be focusing on fact based fitness. We started by diverging with all the stories we could come up with. We ended up with everything from weekend warriors, everymen, new mothers, webmd users, fitness enthusiasts, atletes, medical patients and health companies. We also discussed the others side which would be fact based content providers such as dieticians, doctors, kinesiologists and certified personal trainers. Our scope is far too big still we cannot hit all these markets. Hopefully our interviews will help focus on a single group of people. Today in class we started with a problem that is infinitely large. How might we promote facts on the internet? We started by creating our team collaborative plan and then quickly got into the problem at hand. Dave suggested that rather than look at the fake news segment of the problem we instead attack a vertical much like Car Facts attacked the lack of facts around buying a used car. We continued our brainstorming over drinks on Wednesday night and limited our tracks down to four specific problems. We plan to take these out and investigate their viability via our interviews week 1. Jamie – Fact Based Fitness Training Greg – Employee Benefits Visibility/Help Tool Hugo – Fact based recruitment/teaching tools David – Market Share Analytics I (Greg) wrote out a sample innovation plan though it’s subject to change. I also set up this beautiful website which is just as fluid. |
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October 2017
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