Then we dove deeper into the Content Providers and Amatuer Athlete personas with a journey map. The journey maps helped us understand the pain points a user has to go through today, and how the experience would drastically change should they use our proposed solution. The content provider would also see benefits by being able to not only contribute to an interesting topic, but also earn some revenue while doing it. Clearly our application suffers some issue during signup that we will need to help alleviate but as a whole we seem to represent a better solution than the landscape of the internet today. We also built our product eco system. It seems we have a handle on the space around our core customers which have been finalized as fitness enthusiast and amateur athletes. We also discussed gamification as a user retention and customer satisfaction mechanism today. I (Greg) have volunteered to dig deeper into this issue by reading Actionable Gamificiation as book that focuses on how why from a behavioral standpoint users are drawn to specific gaming elements.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
October 2017
Categories |