Before class we revised our HMW as well as creating a brand new innovation plan. Today our goal was to build a prototype and we succeeded to a point. Our flow is still quite complex. At the very start of class we began by diverging on key features by having each of us list 3 features we think are key to success and building a product value proposition map. Our key groupings were
Different sections include:
David is tasked with creating wireframes and we will test this in our interviews this upcoming week. We also revised our collaboration plan. Some highlights include a focus on converging and simplifying and additional meetings as we hit the homestretch.
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Then we dove deeper into the Content Providers and Amatuer Athlete personas with a journey map. The journey maps helped us understand the pain points a user has to go through today, and how the experience would drastically change should they use our proposed solution. The content provider would also see benefits by being able to not only contribute to an interesting topic, but also earn some revenue while doing it. Clearly our application suffers some issue during signup that we will need to help alleviate but as a whole we seem to represent a better solution than the landscape of the internet today. We also built our product eco system. It seems we have a handle on the space around our core customers which have been finalized as fitness enthusiast and amateur athletes. We also discussed gamification as a user retention and customer satisfaction mechanism today. I (Greg) have volunteered to dig deeper into this issue by reading Actionable Gamificiation as book that focuses on how why from a behavioral standpoint users are drawn to specific gaming elements. Today we turned our stories into personas. We focused specifically on the Busy Professional, New Mother and Fitness Trainer. Our current concern is that we cannot really be a two way market between content providers and content consumers as there is very little incentive for certified professionals to write on our site. We will likely need to focus on a one sided solution and hire these professionals to provide content which throws a wrench in a monetization approach as this won’t scale. |
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October 2017
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