A couple of weeks ago, we were targeting a persona that is very goal oriented, someone who is training for a marathon or a bike race or want to lose a few pounds for an event. We introduced the concept of Gamefication and Behavioral Economics in our discussions and started doing a detailed research on ways to make our app catchy and addictive. The plan was to provide a fitness plan for our users. Initially, we were going to provide free personalized advice from our dietitians, nutritionists or fitness trainers and once we collected enough data for FAQ we were going to start charging for additional questions (Premium). We discussed the pros and cons of the different features, including the idea of rewards and trophies. We developed our first prototype and shared different ideas and approaches. Some got into a heated discussion about the customer groups we should target, the achievement screen, the differentiating main points, and the free vs premium features of the app. In class last week, we could not make a decision and decided to interview one of our classmates, who is a fitness enthusiast and uses Strava Premium. He gave us very good insights and helped us decide on how to proceed.
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October 2017
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