Interviewee: Noah Brant
At-Home Fitness Aficionado September 8th, 2017 Conducted by: Greg Anderson Why we interviewed this person: Noah is a good friend of mine who I used to receive word of mouth advice from for my own fitness. He seems like the target audience of a system like this. We really wanted to understand this: I wanted to understand both what systems he uses currently for advice as well as whether he trusts them. In addition I wanted to understand what an ideal system would look like to her. We learned this about the problem space: Noah trusts reddit completely. It’s certainly anecdotal and crowd sourced data not really fact based but that is enough for some people. It certainly raises the question of how we can win over this very large segment of our target audience. The fitness boards of reddit r/fitness, r/loseit and r/eatcheapandhealthy have a combined 8 million subscribers. We were surprised by: His ideal system is all about content. Specific articles for different foods, exercise programs, equipment, food seasonings ect… that may be easy for a board like reddit but hard when your content providers need to be experts. Other interesting outcomes or learning (how this interview might change your next interview): I feel like I have some information about one side of the site (the fitness learners) now I need to gather information from the fitness teachers. I wonder if they share the same enthusiasm for reddit and crowd-sourced information.
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