September 1st 2017 - Interview #3
Interviewee: Claudine P., Director of HR for GIRO, INC. Conducted by: Hugo Pelland Why we interviewed this person: This person had already been scheduled for interviews before we decided to focus our team project on the specific area of Health & Fitness. In order to be respectful with their time and willingness to participate, the interview was conducted in 2 phases. We not only discussed the recruiting sphere and how factual information is obtained, but also Health & Fitness from a consumer's perspective. We really wanted to understand this: It's interesting to get feedback from people who are not specialists in the area we are trying to collect facts for. This will help focus our efforts on what matters the most for consumers. We learned this about the problem space: It can be intimidating for someone with little knowledge to try to do some personal research on the topic. The verbiage used is not always the same as what people use during their day-to-day lives. We were surprised by: It was actually really useful to speak to someone who is not a professional in the sphere. I was surprised by the willingness to discuss something not related to their area of work at all. Other interesting outcomes or learning (how this interview might change your next interview) After doing that first interview, I was confident the second one with another HR person would also be useful, even if the topic was to be different. September 6th 2017 - Interview #4 Interviewee: Edith L., HR Adviser for GIRO, INC. Conducted by: Hugo Pelland Why we interviewed this person: (Same as the other interviewee for this week.) This person had already been scheduled for interviews before we decided to focus our team project on the specific area of Health & Fitness. In order to be respectful with their time and willingness to participate, the interview was conducted in 2 phases. We not only discussed the recruiting sphere and how factual information is obtained, but also Health & Fitness from a consumer's perspective. We really wanted to understand this: After conducting an interview with another HR person, but for a different topic, I wanted to take this opportunity to remain even more vague before getting into specific questions. This person is more enthusiastic about Health & Fitness so I wanted to understand whether they use factual information to make decision. We learned this about the problem space: The interviewee gave birth to twins a couple of years ago. This had a huge impact on her health and obviously required a lot of adjustment in terms of food consumption and fitness program. It was interesting to learn about the differences in how food needs to be selected, prepared and served to not only the mother but also the babies once they are born. One challenge the mother explained was directly related to our project: it was difficult to find factual information for her specific situation. Given that she had twins, she was concerned about exactly what matters most to her, but could not easily find reliable sources. We were surprised by: There is a lot of contradictions in what is available online right now. It seems that health issues are driven almost as much by instincts and feelings as they are by factual information. This was particularly surprising coming from a new mother who did her homework, as the expectation was that her doctor and other health professionals would have the right sources already. It turns out that this is not that simple at all, and doctors and patients alike would benefit from factual information on specific conditions, whenever possible. Other interesting outcomes or learning (how this interview might change your next interview) It seems to me that interviewing more individuals, consumers, rather than focusing on finding experts will be just as useful, if not more. The specialists would be useful for building the actual factual database but, before we we do so, we need to better understand the potential users.
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