September 21th 2017 - Interview #7
Interviewee: Mandar Kulkarni Conducted by: Hugo Pelland Why we interviewed this person: Mandar is a fitness enthusiast who would be a great customer for one of our tentative solutions. We really wanted to understand this: What is missing right now in terms of tools that people would like to use, but cannot find. We learned this about the problem space: There are several options that exist that I was not aware of. Mandar helped with identifying these with a simple tool: looking at Reddit threads where, for example, several alternatives to Myfitnesspal are discussed. We were surprised by: It seems that users are generally trustworthy of forums and treads they find online. In such cases, the source's credentials are not what matters as much as the credibility that the source obtained by posting and being re-posted by supporters. Other interesting outcomes or learning (how this interview might change your next interview) Consider reaching out to active forum users to get more insights into how they get information themselves in order to help others. September 24th 2017 - Interview #8 Interviewee: Isabelle Cournoyer, MD Conducted by: Hugo Pelland Why we interviewed this person: Dr. Cournoyer was my primary care doctor when I was still living in Québec, Canada. I was curious to know what she trusts as a source of information to help her better inform her patients. We really wanted to understand this: Given that the medical space is vast, complex, and hard to generalize for all, I wanted to better understand how she gets information tailored to specific patients, or groups of patients who share certain traits. We learned this about the problem space: Dr. Cournoyer offered an interesting approach to getting facts about health, fitness & diet: ask patients what they use first, and try to start from there. The idea is that patients feel comfortable using the same, or similar, resources they are already familiar with. It gives them a sense of security. In other words, what she has noticed over the years is that it's easier to suggest topics rather than specific sources. Giving specific sources should come at a later stage in the discussion according to her. We were surprised by: When asked about what sources are the most reliable, Dr. Cournoyer's instant response was: none. This was surprising and actually more of a joke, but with a point, which is that there is no single source of information that is reliable in all cases. Some scientific magazines for instance are great at certain topics, but often miss the mark on others. It was a great reminder that one should not trust just 1 source. Other interesting outcomes or learning (how this interview might change your next interview) It would be interesting to meet with more doctors. They have a lot to say about the topic!
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