Interviewee: Andre Lancour
Training for his first Marathon October 9th, 2017 Conducted by: Greg Anderson Why we interviewed this person: Andre is a Strava and MyFitnessPal user who has just started to train for his first marathon. He fits perfectly into our target market. We really wanted to understand this: How is he creating a training plan today? Is there friction? Would he use our service? We learned this about the problem space: Currently Andre is forming his plan from hours of online research. He is being very careful with his increases to avoid injury. He thinks that this dynamic training service would be great for him and he would absolutely use it. He also suggested that it should recommend stretching routines too. We were surprised by: He really loved the idea that it would suggest what food to eat. Personally I thought this was a weakness of our system as many people will eat out or with their family but for a single person this feature seems to be really highly regarded. He like the idea of linking automatically to partner restaurants and food delivery services (blue apron ect.) Other interesting outcomes or learning (how this interview might change your next interview): I think the idea works for this target market. I wonder whether a fitness aficionado without such stringent goals would use the application.
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