Interview #3
Interviewee: Steve Yoo Owner of Gentlemen’s Footwear September 8, 2017 Conducted by: Jamie Moon Why we interviewed this person: Steve is a owner of a boutique Italian shoe store, full time financial advisor, and a father of a beautiful daughter. With so much things on his plate, he is able to fit exercise into his schedule. We really wanted to understand this: I wanted to understand how he is able to stay in shape with limited time he has for workouts. We learned this about the problem space: He went through a lot of trial and error before locking in a routine. Without trial and error, it is near impossible to figure out what works for your body. We were surprised by: Most of the blogs and articles tend to be opinion-based without scientific proof. If someone is very passionate about learning more about diet and nutrition, they go to the main source – biology books and endocrinology. Following bodybuilders is not ideal because they take substance to support their muscle growth. Other interesting outcomes or learning (how this interview might change your next interview): facts can be tailored by body type – ectomorph, endomorph, mesomorph – to begin with. Coming up with standardization of body types may help filter out fitness/diet facts for users. Interview #4 Interviewee: Sora Elcan Part-time MBA student; Marketing Manager@ Facebook September 8, 2017 Conducted by: Jamie Moon Why we interviewed this person: Sora attends school part time and also works full time. As a fellow student, I wanted to understand how she gets her diet and nutritional info. We really wanted to understand this: Given the outrageous culture in Korea regarding looks and body shape, I wanted to know what she does and where she gets information about keeping fit or eating the right food. We learned this about the problem space: Sora hates working out and avoids at all costs. Her way of staying in shape is just through finding the right food. People either choose both options (diet + fitness) or just one of the two (diet or fitness). We have 3 types of people that need to cater for. We were surprised by: There are people who want to lose weight or stay fit just through controlling food intake. Still unsure if this is truly possible or not as based on my understanding, you need to workout and control diet to lose weight or stay fit… or is this not a fat and just my opinion? Other interesting outcomes or learning (how this interview might change your next interview): Need to understand whether the interviewee thinks both diet and fitness are required to lose weight or stay fit or just one of the two. Need to gather more data points on people who are not trainers and just regular gym goers. Or surveys based on age as well to see if that changes perspectives on diet and fitness.
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October 2017
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