Interviewee: Agata Dabrowska
Registered Dietitian September 11th, 2017 Conducted by: Greg Anderson Why we interviewed this person: Agata is a registered dietitian, one of the key groups we would rely on to produce truth based content. My main concern was if it was even possible to pass off dietary advice as truth or if it all depended on the individual. We really wanted to understand this: My main concern was if it was even possible to pass off dietary advice as truth or if it all depended on the individual. In addition I wanted her input on how she both gathers and gives advice today. We learned this about the problem space: Most importantly it seems possible to give dietary advice that is fact based. There are certain groups that may need specialized advice (e.g., cystic fibrosis or familial hypercholesterolemia) but for the most part dietairy advice is pretty consistent “even though the media likes to frame every nutritional study as some novel departure from previous findings. However, generally speaking, the basic tenets of nutrition advice have remained the same: fill your plate with fruits and vegetables, lean proteins, and whole grains, and limit intake of added sugars and sodium. The jury is still out on fat intake, although new studies seem to support intake of healthy fats over refined carbohydrates.” However different diets may work for different people but that could also depend on the adherence to the diet itself. We were surprised by: She mentioned similar competitors as previous interviewees: Livestrong (which has a trust problem because of Lance Armstrong) and MyFitnessPal (which we would like to work with and try to avoid their space.) She did mention a new one: the federal government guidelines. It will be very hard to sell our product as more truthful that what the USDA and FDA (though there are some conspiracy/Cow-Spiracy theories.) Other interesting outcomes or learning (how this interview might change your next interview): Perhaps we need to look at linking directly to healthcare providers as well. Maybe we should investigate into this space. She feels this space is full of competition. Maybe we need something novel to bring in the customer or a specific target audience.
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