Interviewee: Nic Vighi
Ironman Athlete September 17th, 2017 Conducted by: Greg Anderson Why we interviewed this person: Nic is very much in the world of competitive distance events. He has done multiple full ironmans and follows strict dietary guidelines. We really wanted to understand this: Nic fits into a target market segment very different from your casual triathlete or at home fitness aficionado. He would be considered an amateur athlete. I wanted to understand where his dietary regiment and training advice came from. We learned this about the problem space: Nic trusts triathlon.com and tricalifornia.com for training regiments. These are sites hosted by the official body that hosts and regulates triathlons across the state. This is another option we hadn’t really looked at, these are competitors who actually make money sponsoring events not giving training advice. His dietary advice comes from specific books or the labels of food products. It seems like more of a try and see approach. We were surprised by: His ideal system is very different from other segments. He is not looking to read content he wants an input/output based system where he can enter his goals, specifics about the race and he would get a training plan, recovery, dietary suggestions, race plan ect. This fits very well into a 1:1 advice portal but personalized advice on a large scale could become very expensive. This may be possible to do with enough upfront input though. Other interesting outcomes or learning (how this interview might change your next interview): Perhaps speaking to a triathlon coach would be interesting. If we can get the outputs he was seeking up front perhaps this system he described could be created.
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