Interviewee: Teresa Kim
Senior Manager at EY (mother of 2 kids) September 16, 2017 Conducted by: Jamie Moon Why we interviewed this person: Since Scott is a typical traveling consultant with 80 hr / week, I wanted to get a perspective on someone who doesn’t travel (maybe 1 week every 2 months) with similar hours as Scott. We really wanted to understand this: It’s not easy for a working mother to be able to take care of herself especially when the job is demanding. How do working moms find time to workout or plan out meals that meet their diet? We learned this about the problem space: for working moms, they definitely need help from either their spouse/partner, parents, or nanny. For Teresa, diet and fitness decisions are driven by her husband who has flexibility from work that allows him to spend more time at home than Teresa. Should there be info sharing experience between couples or friends, etc.? The product doesn’t have to be for self only, but to push information to others who need help. We were surprised by: Teresa does not workout at all yet she is slim… all her workout is pretty much from taking care of the kids. Content can be extended to daily activities that can be turned into workouts that target specific parts of the body. Other interesting outcomes or learning (how this interview might change your next interview): It’s hard to hone into specific product offerings when we have multiple personas who we want to target. Perhaps we need to narrow down into 1 or 2? Understand that the each persona will expect or want different capabilities, but maybe we want to see where they overlap and focus on those features.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
October 2017
Categories |