Interviewee: Ronnie Brant
Kinesiologist, Salesforce Product Specialist September 20th, 2017 Conducted by: Greg Anderson Why we interviewed this person: Ronnie is a Kinesiologist who I went to school with at University of Michigan. Now he has moved into the product space at Salesforce. He should not only have insight as a training specialist but also from the tech product side. We really wanted to understand this: What is his insight on the product idea? We are starting to come up with solutions at this point. I wanted to understand his views on how this product fits into the existing market. We learned this about the problem space: There is a ton of training and freemium apps out there. He feels that we should focus on how much content there is or how good the content is but rather the packaging and delivery. I think I want to look further at possible means of differentiation. One thing we have been discussing is intrinsic vs extrinsic gameification. Perhaps we need to find our differentiation someplace other than in our content. We were surprised by: His focus was away from content and much more towards execution and packaging. If our only plan was truth based content, I worry that we will just be another App or website. Other interesting outcomes or learning (how this interview might change your next interview): I want to focus on solution possibilities. What do amateur athletes and fitness enthusiasts want most: A simplified interface for all their current apps or perhaps a game layer on top of their current apps.
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