Interviewee: “Lana”
Fitness Enthusiast, AIDS Lifecycle Participant, Half Marathon Runner September 25th, 2017 Conducted by: Greg Anderson Why we interviewed this person: Lana asked to remain anonymous. She is an avid fitness enthusiast who participates in many events across the bay area. We really wanted to understand this: I really wanted to understand which of our many solutions (especially around gameification) resonated with her. We learned this about the problem space: Lana uses 4 different apps for fitness: Strava, Myfitnesspal, Asics coach and Spring. The biggest problem is they each solve different problems around her fitness and dietary goals but they exist in separate spheres. She loves the idea of the abstraction layer where she can bring all the information to one place and receive personalized content and 1:1 advice. We were surprised by: One area she loved was the visualization of goals on one roadmap. If she is able to set and adjust her personalized goals with the help of professionals and advice she think it could become an obsessive app. This is certainly one of the goals around gamification. Filling in goals and receiving medals, badges, avatar decorations may not be enough reward. We may want to consider a social aspect for groups to participate together as well. Other interesting outcomes or learning (how this interview might change your next interview): She didn’t like the idea of extrinsic gameification. Zombie – Run for example seems overly complex to her and she doesn’t think that would get her to run more. As much as I like the idea I think it is a completely different solution. Perhaps we should stick to intrinsic gameification and look towards the visualized goal map being our bread and butter differentiation. I think we need to do a mockup and see if people like the idea when they actually see it.
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