Interviewee: Vincent B.
Master Trainer at City Sports September 23, 2017 Conducted by: Jamie Moon Why we interviewed this person: Vincent is a master trainer who has BS in Kinesiology. He’s been training customers from weight loss and amateur athletes in helping them achieve their fitness goals. We really wanted to understand this: how would trainers feel about an app that can provide insights / facts to customers and whether this would be attractive for fitness trainers We learned this about the problem space: trainers sometimes feel threatened by all these apps that provide training guidelines and exercise routines. It’s hard for trainers to retain customers as well since once they know what works for them, they continue working out on their own and stop seeing trainers. It is definitely time consuming and requires commitment by the customers and there isn’t an incentive for them to continue except for their fitness goals. However fitness apps that provides incentives like rewards, discount codes, promotions actually provide the extra push to customers. We were surprised by: retaining customers is hard as a trainer as well. Vincent said he would use the app for himself, but would not share with his customers because the customers can just use the app and he’ll lose his customer base. The rewarding / gamification will definitely help engaging customers. He mentioned that we can think about partnering with nutrition drug distributors or stores and provide coupons to customers or even personal training opportunities with local trainers. Other interesting outcomes or learning (how this interview might change your next interview): we can start locally and get personal trainers on board for customer acquisition as well. Customer who use our app can get connected to local personal trainers. Also, we can allow them to find fitness partners in the local area.
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October 2017
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