Interview #11
Interviewee: Larry Sun Global Marketing Manager at Adidas October 7, 2017 Conducted by: Jamie Moon Why we interviewed this person: Larry is part of the marketing team at Adidas and wanted to get his feedback on our app prototype We really wanted to understand this: wanted to understand if similar companies like Adidas would be interested in integrating with our app We learned this about the problem space: integrating with different app can’t be done overnight as it requires data security and integration to be successful. We did notice that our app can benefit from the existing data that Adidas has in its app. Adidas has an app that provides recipes for better nutrition, and recommendations for better sleep and habits. Further, these recommendations are designed by health and fitness experts. But they provide weekly goals, not daily goals tailored for individuals. We were surprised by: I was actually relieved to see that Adidas didn’t provide daily goals or daily routines because that would conflict with our core value. Adidas app wasn’t an app that was in my radar to research as we looked into other popular apps such as Strava, fitbit, myfitnesspal, etc. Without interviewing Larry, I wouldn’t have known that Adidas had a fitness app at all. One more competition down. Other interesting outcomes or learning (how this interview might change your next interview): I think we are definitely providing a value that’s not currently existing. As our final product launch is near, it’s important for us to finalize our prototype. Interview #12 Interviewee: Scott Dai Senior Manager at EY October 8, 2017 Conducted by: Jamie Moon Why we interviewed this person: I interviewed Scott before and wanted to get his feedback on the prototype we developed. We really wanted to understand this: wanted to understand if our prototype made sense to an ordinary user We learned this about the problem space: Scott really liked the simplicity on the app and the fact that it provided daily recommendation, and it was based on real-time information. He also likes the fact that he can dismiss the recommendation based on how he feels that day and postpone the workout or have the app provide new recommendation. We were surprised by: For someone who’s not pursuing a “bodybuilder” route, he said he wouldn’t pay for the dashboard and/or detailed analysis. Maybe just to see how extensive the analysis is, but he said he would careless. He said it might be helpful to show based on the goal and what you have achieved, the estimate duration left to achieve his/her goal. Other interesting outcomes or learning (how this interview might change your next interview): surprisingly, Scott did not really care about trophies that we showed when the user achieved a goal. He said he would rather see list of achievements that he accomplished and how that rank stacked against his friends/connections as to promote competition.
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October 2017
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