Interview #3
Interviewee: APRIL SUN Why we interviewed this person: We wanted to know how new mommies would find value in our product and examine how they would use it to improve their every day lives. We really wanted to understand this: How useful would it be and in what context would it offer the most value. We learned this about the problem space: Mommies don't want to sift through medical terms, they want something east to digest. We were surprised by: They are attached to their existing apps and want add-on capabilities vs new standalone apps. Other interesting outcomes or learning (how this interview might change your next interview): The key thing to focus on is actually content delivery in this customer segment. Interview #4 Interviewee: VLAD KOVALENKO Why we interviewed this person: We wanted to see how a professional trainer would use fact based internet. We really wanted to understand this: If we can sustain these type of customers and why they'd be interested in our product. We learned this about the problem space: These people tend to be very specific to their own bodies and do not want generic info. We were surprised by: The level of tailoring needed to make this information useful. Other interesting outcomes or learning (how this interview might change your next interview): We have to address how we can keep these customers after they get the information they're looking for.
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October 2017
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