Interview #5
Diego Dias My first interview this week is a recreational athlete that wants to add some structure to his workout routine. I first brought up the idea of an individual user friendly app that integrates into other fitness apps. We both agreed that the user experience was the critical driver here. Essentially what we're creating is a all-knowing personal trainer that directs you to other apps that have the content to help you get fit. We then discussed what are some pain points for today's fitness apps and why people still preferred real trainers to apps. Perhaps the most important is the ability to take feedback in real time and adapt the prescription. For example, choosing an exercise not only based on fitness goals, but also medical history, workout duration, interests, and other variables. In addition, a certain level of personality and gamification would be necessary to create a fun experience -- e.g. unlocking levels, achievements, incentives. When we discussed incentive system, we thought about existing steps and points that other services typically use and realized that we weren't leveraging the core product enough. Using a fact based product should make someone feel smarter, and that's an interesting angle we should explore. Granting someone status increases based on their progress and putting them in a recognized position to help others would create a system of credibility as users socialize with each other. Why we interviewed this person: We wanted to focus on a more specific recreational athlete segment. We really wanted to understand this: How we can best deliver a powerful value proposition to normal recreational athletes. We learned this about the problem space: Many people wouldn't be interested if you can only work out in 3rd party apps, you need to include gym workouts and classes as well. We were surprised by: The amount of personalization that we'd have to provide and the gamification required to keep things interesting. Other interesting outcomes or learning (how this interview might change your next interview): It was interesting how the conversation tends to deviate from our core product and turn into another fitness app. We need to keep the focus on fact-driven. Interview #6 Taryn Hadfield My second interview was with a busy MBA student who has a demanding schedule. She feels that working out can be a bit boring and prefers to do it at the gym. Interestingly enough, we brainstormed how to accomplish this through 3rd party apps and both agreed there was a lot of noise out there. Several prominent fitness apps can give you some type of work out, but the user interfaces are not very adaptable and intuitive. Instead of taking our users to a 3rd party app, it should also be able to adjust and put together simple gym work out routines, log custom work outs and account for instructor led classes. The app should be very easy to use as he will be very busy and not want to spend a lot of time inputting data. We then discussed the social aspect of the app. She liked my idea of the status system and then developed on how we can help people socialize through this app. People of comparable status and fitness goals should be able to exchange information and work out together and it'd be interesting to incorporate some type of buddy system into the UI. Interactions and social features can great improve the user retention on the app and we should be exploring this area. She used to use Fitbit a lot with her friends but wished that it expanded to other forms of exercise besides walking. Why we interviewed this person: We wanted to know how people with busy schedules felt about this type of product. We really wanted to understand this: How we can get busy people more willing to dedicate their time to this app. We learned this about the problem space: A social aspect for people of the same status to talk about fitness would be a good starting point. Facilitating them to meet and work out together would then be best. We were surprised by: Some people did not want to spend time ramping up to achieve a status and instead wanted a shortcut to gain status immediately to reflect their knowledge. Other interesting outcomes or learning (how this interview might change your next interview): How we can give status quicker in a fair way.
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October 2017
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