Interview #3
Interviewee: Steve Yoo Owner of Gentlemen’s Footwear September 8, 2017 Conducted by: Jamie Moon Why we interviewed this person: Steve is a owner of a boutique Italian shoe store, full time financial advisor, and a father of a beautiful daughter. With so much things on his plate, he is able to fit exercise into his schedule. We really wanted to understand this: I wanted to understand how he is able to stay in shape with limited time he has for workouts. We learned this about the problem space: He went through a lot of trial and error before locking in a routine. Without trial and error, it is near impossible to figure out what works for your body. We were surprised by: Most of the blogs and articles tend to be opinion-based without scientific proof. If someone is very passionate about learning more about diet and nutrition, they go to the main source – biology books and endocrinology. Following bodybuilders is not ideal because they take substance to support their muscle growth. Other interesting outcomes or learning (how this interview might change your next interview): facts can be tailored by body type – ectomorph, endomorph, mesomorph – to begin with. Coming up with standardization of body types may help filter out fitness/diet facts for users. Interview #4 Interviewee: Sora Elcan Part-time MBA student; Marketing Manager@ Facebook September 8, 2017 Conducted by: Jamie Moon Why we interviewed this person: Sora attends school part time and also works full time. As a fellow student, I wanted to understand how she gets her diet and nutritional info. We really wanted to understand this: Given the outrageous culture in Korea regarding looks and body shape, I wanted to know what she does and where she gets information about keeping fit or eating the right food. We learned this about the problem space: Sora hates working out and avoids at all costs. Her way of staying in shape is just through finding the right food. People either choose both options (diet + fitness) or just one of the two (diet or fitness). We have 3 types of people that need to cater for. We were surprised by: There are people who want to lose weight or stay fit just through controlling food intake. Still unsure if this is truly possible or not as based on my understanding, you need to workout and control diet to lose weight or stay fit… or is this not a fat and just my opinion? Other interesting outcomes or learning (how this interview might change your next interview): Need to understand whether the interviewee thinks both diet and fitness are required to lose weight or stay fit or just one of the two. Need to gather more data points on people who are not trainers and just regular gym goers. Or surveys based on age as well to see if that changes perspectives on diet and fitness.
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September 1st 2017 - Interview #3
Interviewee: Claudine P., Director of HR for GIRO, INC. Conducted by: Hugo Pelland Why we interviewed this person: This person had already been scheduled for interviews before we decided to focus our team project on the specific area of Health & Fitness. In order to be respectful with their time and willingness to participate, the interview was conducted in 2 phases. We not only discussed the recruiting sphere and how factual information is obtained, but also Health & Fitness from a consumer's perspective. We really wanted to understand this: It's interesting to get feedback from people who are not specialists in the area we are trying to collect facts for. This will help focus our efforts on what matters the most for consumers. We learned this about the problem space: It can be intimidating for someone with little knowledge to try to do some personal research on the topic. The verbiage used is not always the same as what people use during their day-to-day lives. We were surprised by: It was actually really useful to speak to someone who is not a professional in the sphere. I was surprised by the willingness to discuss something not related to their area of work at all. Other interesting outcomes or learning (how this interview might change your next interview) After doing that first interview, I was confident the second one with another HR person would also be useful, even if the topic was to be different. September 6th 2017 - Interview #4 Interviewee: Edith L., HR Adviser for GIRO, INC. Conducted by: Hugo Pelland Why we interviewed this person: (Same as the other interviewee for this week.) This person had already been scheduled for interviews before we decided to focus our team project on the specific area of Health & Fitness. In order to be respectful with their time and willingness to participate, the interview was conducted in 2 phases. We not only discussed the recruiting sphere and how factual information is obtained, but also Health & Fitness from a consumer's perspective. We really wanted to understand this: After conducting an interview with another HR person, but for a different topic, I wanted to take this opportunity to remain even more vague before getting into specific questions. This person is more enthusiastic about Health & Fitness so I wanted to understand whether they use factual information to make decision. We learned this about the problem space: The interviewee gave birth to twins a couple of years ago. This had a huge impact on her health and obviously required a lot of adjustment in terms of food consumption and fitness program. It was interesting to learn about the differences in how food needs to be selected, prepared and served to not only the mother but also the babies once they are born. One challenge the mother explained was directly related to our project: it was difficult to find factual information for her specific situation. Given that she had twins, she was concerned about exactly what matters most to her, but could not easily find reliable sources. We were surprised by: There is a lot of contradictions in what is available online right now. It seems that health issues are driven almost as much by instincts and feelings as they are by factual information. This was particularly surprising coming from a new mother who did her homework, as the expectation was that her doctor and other health professionals would have the right sources already. It turns out that this is not that simple at all, and doctors and patients alike would benefit from factual information on specific conditions, whenever possible. Other interesting outcomes or learning (how this interview might change your next interview) It seems to me that interviewing more individuals, consumers, rather than focusing on finding experts will be just as useful, if not more. The specialists would be useful for building the actual factual database but, before we we do so, we need to better understand the potential users. Interviewer: Gabie Ivanova Interviewee: Mira Djordjilova – Full time student / currently unemployed Date of Interview: 9/7/2017 |
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October 2017
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